The Book: ToolMarketing

About the Book

The book 'ToolMarketing: A new strategy based on recurring value tools' presents an innovative methodology created by Diego Martinez. This work establishes the theoretical and practical foundations of a new marketing discipline that prioritizes the delivery of functional value before the sale.

Book Content

The book covers the fundamental concepts of ToolMarketing, including the FIRE pillars (Functionality, Integration, Recurrence, Experience), the ethical principles of the methodology, and practical implementation cases. It also explores the innovations introduced by ToolMarketing, such as FDI and FDE.

Academic Publication

In addition to the commercial edition, the book's content has been published as a preprint on Zenodo, in digital format, with academic rigor and formal referencing. This open-access version reinforces ToolMarketing as a new discipline with solid foundations and a replicable methodology.

Access and Formats

The book is available in two complementary formats: the printed paperback edition, sold on Amazon, and the digital open-access version, published as a preprint on Zenodo. The Amazon edition is the official commercial version of the physical book.

Purchase on Amazon (Print Edition):
Marketing de Ferramenta – Paperback (Portuguese Edition)
Format: Paperback
Language: Portuguese
Publisher/Imprint: Author edition

Access to the Academic Preprint (PDF):
DOI: 10.5281/zenodo.15165196
Format: PDF (Open access)
Content: Digital version for academic reference
Language: Portuguese

Reference: MARTINEZ, Diego. Marketing de Ferramenta: Uma nova estratégia baseada em ferramentas de valor recorrente. Zenodo, 2025. DOI: 10.5281/zenodo.15165196.

DiegoMartinez: LinkedIn – Instagram – GitHub – diegomartinez.org