ToolMarketing Innovations

Value before attention

Functionality replaces persuasion as the foundation of trust. Instead of capturing attention with promises, ToolMarketing delivers immediate value through useful tools that solve real user problems.

Recurring Value Tool (RVT)

One autonomous tool that integrates offer, utility, and intelligence in a single structure. The RVT functions as a marketing channel, value product, and behavioral data collection system simultaneously.

Tool behavior model

Includes the patterns of Cycle, Change, Graph, and Orbit to define how value is generated, spread, and retained. Each pattern offers a different way to structure the user journey within the tool.

Function-based segmentation

Audience targeting based on what users want to do, not who they are. This approach allows creating more precise and relevant tools for specific needs.

Integration of marketing and technology

Creating an entire category of functional software as conversion. Technological development and marketing strategy happen simultaneously, resulting in more cohesive solutions.

Software as Marketing (SaM)

Using simple, free tools as the main vehicle for value delivery. Apps, calculators, and simulators become the primary channels for customer relationships.

Service as Marketing (SaM)

Delivering automated recurring services before asking for commitment. Physical and in-person services are transformed into active functional marketing channels.

Customer pain execution

Addressing real user problems through tools that solve, simulate or guide before the sale. The tool becomes the actual solution to the identified pain.

FDI – Functionality Driven Intelligence

Intelligence gathered through user interaction with tools, ethically and in real-time. Behavioral data is generated naturally through functional use, not through invasive tracking.

FDE – Functionality Driven Experience

Customer experience focused on action, not attention. Interface and flows are optimized to facilitate task execution, not to capture screen time.

Complete operational framework

Combining strategy, design, implementation and ongoing optimization across three levels (strategic, tactical, operational) and three layers (market, digital, physical). The ToolMarketing Grid offers a complete systemic view.

PrePrint version published on Zenodo under DOI: https://doi.org/10.5281/zenodo.15165196

Reference: MARTINEZ, Diego. ToolMarketing: A new strategy based on recurring value tools. Zenodo, 2025. DOI: 10.5281/zenodo.15165196

DiegoMartinez: LinkedIn – Instagram – GitHub – diegomartinez.org