What is ToolMarketing?
It is a new approach that turns tools into acquisition channels. Instead of relying on ads or e-books, ToolMarketing delivers functional value in a recurring and autonomous way.
What is an RVT?
RVT stands for Recurring Value Tool. It can be digital, physical, or hybrid and must deliver real value to the user even before the sale happens. Examples: simulators, checklists, dashboards, or functional QR codes.
Is ToolMarketing a digital bait?
No. Unlike baits like e-books or forms, the RVT is an asset that works on its own. It delivers value, generates recurrence, and serves as its own relationship channel with the customer.
What is the difference between RVT and sales funnel?
In the funnel, value is promised and delivered after conversion. In ToolMarketing, value comes first. The tool is the channel, not just a means to another channel. This reduces friction and increases user trust.
Can I apply ToolMarketing to any business?
Yes. The logic can be applied to any sector, as long as the tool solves a real problem and has recurring utility. There are already RVTs applied in sectors such as health, education, finance, and services.
Does ToolMarketing replace content marketing?
Not necessarily. It can replace or complement it. The difference is that value delivery does not depend on new content — the tool's functionality generates value continuously.
Do I need developers to create an RVT?
Not always. There are simple RVTs that can be made with spreadsheets, automations, or no-code tools. However, for greater scalability, the ideal is to use custom digital solutions.
Is ToolMarketing only for those who sell software?
No. The methodology can be applied to sell services, physical products, or experiences. The key is to turn functional value into a recurring relationship channel.
How does ToolMarketing handle data?
Unlike invasive CRMs, ToolMarketing works with functional tracking and local behavior. It does not require user identification — it delivers value before any personal data is collected.
Does ToolMarketing work with paid traffic?
Yes. RVTs work very well as destinations for paid campaigns, as they generate high engagement and low rejection. The traffic is absorbed by the tool, not wasted on promises or generic landings.