ToolMarketing

Pillars

The pillars of ToolMarketing are non-negotiable structural elements. They are the technical and strategic foundations that ensure best practices in developing an RVD (Recurring Value Deliverable), so that it’s not only functional, but able to follow the steps of the tool’s cycle or graph. Without them, some steps may fail or not work properly.

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Functionality

Deliver real value through practical functions, solving customer problems that make sense within the flow. In other words, while copywriting builds narratives, functionality builds a flow that leads to conversion.

Integrity

Works independently from the main product or purchase, while maintaining flows that connect functionality and conversion.

Recurrence

Maintains perceived value before, during, and after the purchase, ensuring ongoing interaction with the tool and even allowing the offer of sequenced backend products.

Strategy

The construction must be based on a solid strategy. An RVD is a dynamic marketing asset, not just a free software tool.

PrePrint version published on Zenodo under the DOI: https://doi.org/10.5281/zenodo.15165196

Reference: MARTINEZ, Diego. ToolMarketing: A new strategy based on recurring value deliverables. Zenodo, 2025. DOI: 10.5281/zenodo.15165196

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