The RVT as the core of the strategy

The RVT is perceived as a useful and functional solution, not as advertising. It can be applied to any niche, automating customer relationships and unifying experience, utility, and scalability into a single marketing structure.

Definition

ToolMarketing is a strategy based on the creation of a recurring value tool — digital or physical — that works as a functional and automated marketing channel. Its main role is to deliver value before the sale and maintain interaction even after conversion, generating recurrence and organic trust.

Why did it emerge?

It arises in response to the saturation of content strategies and the constant loss of users throughout traditional funnels. Instead of relying on ads and emails, the RVT keeps the consumer engaged through functionality. The journey becomes more fluid, continuous, and effective.

Principles

The principles guide the behavior of the tool: Customer at the center, Value delivery before the offer, Utility that sells beyond persuasion, Perceived value over time, Solving a real problem, Tool as a channel rather than a bait.

Pillars

The RVT is structured around four pillars: Functionality, Integrity, Recurrence, and Strategy. These ensure the tool is effective, complete, reusable, and planned with clear objectives.

Cycle and Graph of the Tool

The RVT can be structured as a cycle or a graph. The cycle follows sequential stages: Attract, Interact, Nurture, Convert, and Retain. The graph allows for multiple paths. In both, the user evolves through functionality, not persuasive pushes.

PrePrint version published on Zenodo under DOI: https://doi.org/10.5281/zenodo.15165196

Reference: MARTINEZ, Diego. ToolMarketing: A new strategy based on recurring value tools. Zenodo, 2025. DOI: 10.5281/zenodo.15165196

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